Dealer Terms
Last updated October 31, 2026. These are the terms every dealer accepts at signup.
1. Parties and acceptance
1.1 These Dealer Terms ("Terms") are an agreement between Delegus, Inc., a Delaware corporation ("Delegus", "we") and the motor vehicle dealer identified in the account ("Dealer", "you").
1.2 The person accepting these Terms confirms they are authorized to bind the Dealer. You accept these Terms by checking the authorization box at signup or by using the Service.
2. The Service
2.1 Delegus Auto (the "Service") is an online marketing and lead service. It: (a) publishes the Dealer's vehicle inventory, prices and offers to AI shopping agents, assistants and agent-readable web pages and data feeds; (b) provides price quotes calculated from the Dealer's prices, fees and settings; (c) relays buyer requests to hold a vehicle or schedule a test drive ("Buyer Requests") to the Dealer; and (d) provides a console with reports on agent activity.
2.2 Third-party AI assistants, search engines and platforms decide independently what they show. Delegus does not guarantee that any assistant, platform or search engine will display the Dealer's inventory, or any volume of traffic, Buyer Requests or sales.
2.3 Neutral ranking. Delegus does not sell placement. Search results returned to AI agents are ranked by the buyer's criteria, distance and price, and are not affected by the Dealer's plan or fees.
3. Delegus's role
3.1 Delegus is not a motor vehicle dealer, broker, lessor, lender or agent of any buyer or of the Dealer for the sale of any vehicle. Delegus does not negotiate prices, arrange financing, accept deposits on vehicles (unless a separate written addendum says otherwise), take title to or possession of any vehicle, or enter into any sale or lease contract.
3.2 Every sale, lease, trade-in and financing transaction is solely between the Dealer and the buyer, on the Dealer's terms. The Dealer sets all prices. A "hold" is a non-binding courtesy reservation under the Dealer's hold policy, not a contract of sale.
3.3 Fees under these Terms are paid for advertising and marketing services and are not commissions for the sale of a vehicle.
4. Inventory data and authorization
4.1 License. The Dealer grants Delegus a non-exclusive, royalty-free license during the term to collect, copy, reformat, publish and distribute the Dealer's vehicle listings, photos, prices, offers and dealership details ("Dealer Data") through the Service. This includes collecting Dealer Data from the Dealer's own website, inventory feeds, files the Dealer uploads, and inventory providers the Dealer directs to send Delegus a feed.
4.2 Authority. The Dealer represents that it has the right to grant this license, including for photos and descriptions supplied by its vendors, and that publishing Dealer Data through the Service does not breach any agreement with a manufacturer, vendor or listing site.
4.3 Removal. The Dealer may remove any vehicle or all Dealer Data at any time in the console. Delegus will stop publishing removed Dealer Data within 24 hours; copies already cached by third parties are outside Delegus's control.
5. Dealer obligations
5.1 Accuracy. The Dealer is responsible for the accuracy of Dealer Data, including availability, price, mileage, condition, equipment and incentives, and will promptly remove or correct vehicles that are sold or misdescribed.
5.2 Agent prices. The Dealer may set prices shown to agents and buyers through pricing rules or per-vehicle prices in the console. The price shown through the Service is the Dealer's advertised price.
5.3 Honoring prices and holds. The Dealer will honor the advertised price and any hold it confirms, subject to its published hold policy and applicable law, and will comply with all federal, state and local laws on vehicle advertising and sales, including price-advertising, fee-disclosure and anti-discrimination rules.
5.4 Finance offers. If the Dealer publishes an APR or payment offer, the Dealer represents it is a currently available offer and authorizes Delegus to display it with the credit-advertising disclosures the Service generates. The Dealer remains responsible for the offer's terms and compliance.
5.5 Responding to buyers. The Dealer will respond to Buyer Requests promptly and professionally, and will use buyer contact details only to respond to that request and as the buyer otherwise permits.
6. Fees
6.1 Subscription, priced per rooftop. A "Rooftop" is one physical dealership location with its own street address and its own vehicle inventory. Subscription fees are charged per Rooftop: Starter $495 per Rooftop per month, Pro $995 per Rooftop per month, or as stated on the Dealer's order. A dealer group with several Rooftops pays one subscription for each Rooftop listed in the Service, and each Rooftop has its own account, inventory and billing. Off-site lots, satellite or overflow locations that sell from a separate address count as separate Rooftops unless Delegus agrees otherwise in writing. New Rooftops receive a 14-day free trial; the subscription starts when the trial ends unless the Dealer cancels before then.
6.1A Annual billing. The Dealer may instead pay a Rooftop's subscription annually, billed once a year in advance at eleven times the monthly price (Starter $5,445, Pro $10,945 per Rooftop per year). Annual subscriptions renew for another year unless cancelled before the renewal date, and are not refunded for partial years. For annual subscriptions, Marketing Fees are billed when each Attributed Sale is confirmed rather than on a monthly invoice.
6.2 Changes. Delegus may change fees on 30 days' written notice, effective at the next billing period. Founding-dealer or promotional prices apply for the period stated in the offer.
6.3 Marketing Fee (where permitted). Except for Rooftops located in California, or in any other state Delegus identifies in the console as excluded, the Dealer pays a flat Marketing Fee for each Attributed Sale: $499 for a sale price under $25,000; $749 for $25,000 to $60,000; and $1,199 over $60,000. The Marketing Fee is a fee for advertising and lead services, set by price band, and is not a percentage of the sale price or a commission. For Rooftops in California and other excluded states, no Marketing Fee applies.
7. Attribution
7.1 An "Attributed Sale" is the sale or lease of a vehicle by the Dealer to the buyer named in a Buyer Request for that vehicle (matched by VIN) within 30 days after the Buyer Request (60 days for a refundable deposit placed through the Service), regardless of which channel or salesperson closed the sale.
7.2 Each Buyer Request is recorded with its VIN, buyer details, requesting agent and time, and cryptographically signed when created. That record is the attribution evidence.
7.3 Delegus identifies likely Attributed Sales when the Dealer marks a vehicle sold in the console, when a vehicle with a recent Buyer Request leaves the Dealer's inventory, or from sales reports. Where Marketing Fees apply, the Dealer will provide on request a report of vehicles sold in the prior month (VIN, sale date and buyer name) and allow reasonable verification of disputed sales.
8. Billing and disputes
8.1 Fees are charged to the payment method on file through Delegus's payment processor. Subscriptions are billed monthly in advance; Marketing Fees are added to the next monthly invoice.
8.2 The Dealer may dispute a likely Attributed Sale in the console within 15 days of notice (for example: sold to a different buyer, wholesaled, transferred, or still in stock). Undisputed items are confirmed after 15 days. Delegus will resolve disputes in good faith from the signed record and the Dealer's sales report.
8.3 Late payments may lead to suspension of the Service after 10 days' notice. Fees are exclusive of taxes.
9. Buyer data and privacy
9.1 When a buyer, directly or through an AI agent acting for them, submits a Buyer Request, Delegus passes the buyer's name and contact details to the Dealer and keeps a record for attribution, dispute resolution and fraud prevention. Delegus does not sell buyer personal information. See the privacy policy.
9.2 Each party will comply with applicable privacy laws, including the California Consumer Privacy Act as amended, in its own use of buyer data.
10. Term and termination
10.1 These Terms run for the Dealer's billing period (monthly or annual) and renew automatically. Either party may cancel at any time effective at the end of the current billing period, in the console or by email.
10.2 Marketing Fees for Attributed Sales arising from Buyer Requests made before termination remain payable. Sections 3, 7 to 9 and 11 to 14 survive termination.
11. Disclaimers and limitation of liability
11.1 The Service is provided "as is." Delegus does not warrant that the Service will be uninterrupted or that any third party will display Dealer Data.
11.2 Neither party is liable for indirect, incidental, special or consequential damages or lost profits. Each party's total liability under these Terms is limited to the fees paid or payable by the Dealer in the 12 months before the claim.
12. Indemnity
12.1 The Dealer will defend and indemnify Delegus against third-party claims arising from Dealer Data, the Dealer's vehicles, prices, finance offers or advertising, or the Dealer's dealings with buyers.
12.2 Delegus will defend and indemnify the Dealer against third-party claims that the Service itself, excluding Dealer Data, infringes intellectual property rights.
13. Intellectual property
13.1 The Dealer owns Dealer Data. Delegus owns the Service, its software, signed records, aggregated and de-identified data, and reports. Delegus may use the Dealer's name and logo to identify it as a participating dealer unless the Dealer opts out.
14. General
14.1 These Terms are governed by the laws of the State of California, with venue in San Mateo County.
14.2 Delegus may update these Terms on 30 days' notice; continued use after that date is acceptance. Notices may be given by email to the account's contact address.
14.3 These Terms are the entire agreement on their subject. If any provision is unenforceable, the rest remains in effect.
Delegus, Inc., 400 Concar Dr, San Mateo, CA 94402 · hello@delegus.ai
Operated by Delegus.